Roles: Designer and photographer
These four direct mailers were designed to encourage animal-loving donors to increase their yearly donation(s) by offering incentives based on their current giving level.
Roles: Designer and photographer
Sponsored by Macy's, the Home for the Holidays campaign promotes pet adoption throughout the holiday season. The simplistic, versatile logo was designed using complimentary typefaces. The two-month-long campaign reached over 175,000 subscribers/supporters resulting in over 395 pet adoptions.
Postcard - Front
Postcard - Back
11x17 Poster
Role: Designer
GREY2K USA is a national, non-profit greyhound protection organization working to pass laws to improved the lives of greyhounds nationwide. Their mission is to end dog racing nationwide.
In collaboration with the organization's President, I helped craft digital design assets used to promote greyhound protection and adoption awareness via the organization's social media outlets.
This 8.5x11" program ad was developed for the 2017 San Diego Shoulder Conference. The high contrast design features various shoulder repair products and highlights the guest conference speakers in three legible sections.
Roles: Designer/illustrator
The Animal Rescue League of Boston (ARL) serves over 17,000 animals every year. Working alongside the Director of Strategic Initiatives, I helped craft a multi-page infographic that displayed this information along with other key yearly statistics.
Roles: Designer and photographer
It's no secret Bostonians take enormous pride in Boston Pride Week every year. According to bostonmagazine.com, over 1 million people were expected to attend the 10 days of pride festivities in 2016.
Showcasing a simple call to action, this prideworthy half page ad was specifically designed for the Boston Pride Parade and displayed in one of the most well-known Boston Pride publications, the Boston Pride Guide.
Roles: Designer
This book cover was designed for a Gainsharing book targeted towards medical professionals and executives. The book's design concept focuses on the idea of growth and profitability and utilizes cool tones as a primary color palette. The chosen typography portrays a tech-like feel and easily appeals to all levels of audiences. This book was recently sold at a recent trade show in California.
Role: Designer
Animal lovers, show your pride for your four-legged friends with this vibrant, whimsical t-shirt design! Inspired by shelter animals everywhere, this 1-color screen print was created using Adobe Illustrator, and is ideal for all ages.
Roles: Designer and photographer
This simplistic 2x6 banner was created for a veterinary clinic based in Boston, MA. Keeping a simple call to action, I created an eye-catching design that incorporates clean, high-contrast photography.
Developed for the American Orthopaedic Society for Sports Medicine Annual Meeting, this 19'x7'5" fabric booth graphic focuses on a abstract sports medicine theme. The graphic features a warm color palette that draws the eye in and accounts for space for a centered video monitor.
Roles: Creative Direction & Photographer
Working alongside a freelance Senior Graphic Designer, I helped craft a unique, fresh layout for ARL's 2015 Annual Report, that features full-page, vibrant imagery and clean copy. The design uses the organization’s key color palette; red, black, and gray. Key stats from 2015 are highlighted throughout the report along with donor recognition and CTA’s (call to actions) such as volunteering and high-level donor programs and opportunities. This publication is sent to over 3,000 active, high-level donors and is used as a marketing tool for perspective donors and supporters.
Roles: Designer and photographer
These veteran rockers wanted an eye-catching design that rocked harder than they did! This custom design was built to work with their existing content management system and focuses on photographic elements. Fans can listen to their favorite Rage 'N' Age tracks, watch their favorite videos, and even schedule a booking.
Role: Designer
A two-column design created for a local marble and stone company featuring a neutral/warm color palette and interactive slider.
Roles: Designer and photographer
Founded in 1873 with the mission of preventing cruelty, the Lowell Humane Society is one of the oldest humane organizations in the state of Massachusetts. The Lowell Humane Society works tirelessly to prevent cruelty, provide care for homeless and distressed animals and educate the public about responsible pet ownership.
Working alongside the organization's Communications and Fundraising Manager, I developed design assets and photography relating to upcoming events, social media promotions, donor recognition programs, and adoption awareness.